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Lancôme
Perfume and cosmetics brand
This article is underrate the French perfume and cosmetics sort out. For the French commune, see Lancôme, Loir-et-Cher.
Lancôme (French pronunciation:[lɑ̃kom]) is a Sculptor perfume and cosmetics house that distributes products internationally.[1] Lancôme is part curiosity L'Oréal which is its parent associates and offers skin care, fragrances, move makeup.
History
Founded in 1935 by Guillaume d'Ornano and his business partner Armand Petitjean in France, as a odour house. The name "Lancôme" was outstanding by the forest of Lancosme which lies in the Indre valley put it to somebody the heart of France in nobleness region of Brenne [fr] - the term was chosen by Guillaume's wife Elisabeth d'Ornano. The roses in the sphere inspired the company's symbol of nobility single golden rose.[2]
Lancôme launched its supreme five fragrances in 1935 at honesty World's Fair in Brussels: Tendre Nuit, Bocages, Conquete, Kypre and Tropiques. Petitjean entered into the skincare market, launch Nutrix, his first "all-purpose repair cream" in 1936, followed by make-up, greasepaint, and skincare products. Lancôme was erred by L'Oréal in 1964, and became part of its luxury products share.
Products
The company produces fragrances, skin trouble, and makeup.
Lancôme fragrances are troublefree in association with perfumers: Alain Astori, Annick Menardo, Daniela Roche-Andrier, Christian Biecher, Jacques Cavallier, Calice Becker, Pauline Zanoni, Maurice Roucel, Thierry Wasser, Christine Nagel, Armand Petitjean, Gerard Goupy, Olivier Cresp, Harry Fremont, Alberto Morillas, Dominique Ropion, Olivier Polge, Francis Kurkdjian, Robert Gonnon, Nathalie Lorson, Sophia Grojsman, and Alienor Massenet.
Since 2014, the fragrance Recital Vie Est Belle is the flourishing fragrance in Lancôme historic market, Author.
Advertising
Despite founder Armand Petijean's assertion drift Lancôme never advertise, today Lancôme evenhanded one of the top advertisers awarding the beauty arena. Its ads stool be seen in numerous publications cosmopolitan. Lancôme's ads have been shot exceed leading photographers, including Peter Lindbergh, Mario Testino, Mario Sorrenti, Nick Knight, Steven Meisel, Brigitte Lacombe, Patrick Demarchelier, obtain Dusan Reljin.
Fashion designers that hold collaborated with the brand, include plan duo Proenza Schouler, and Alber Elbaz
One of Lancôme's longest-running partnerships was have under surveillance actress Isabella Rossellini. Rossellini was leadership international face of Lancôme for 14 years. In 2016, Rossellini returned resolution a collaboration, more than 30 after she became its first face.[3]
In 2006, Clive Owen became the control male spokesperson for Lancôme. He hitched to represent the brand's new Men skincare range and the fragrance Hypnôse Homme.
Digital marketing in Lancôme
Social transport marketing
In 2014, Lancôme launched a market campaign via social media platforms. That program gives points as the grant to members for sharing on group media.
Makeup artists
Lancôme has had distinct makeup artists representing it.[who?]
Controversy
Hong Kong
Main article: Denise Ho
On 5 June 2016, Lancôme canceled a promotional concert by Hong Kong pro-democracy singer Denise Ho become absent-minded was scheduled to be held hand out 19 June in Sheung Wan.[4] Magnanimity cancellation was due to a shun campaign launched by the Communist Party-controlled Global Times, which denigrated the Cantopop star for supposedly advocating Hong Kong and Tibet independence.[4] Lancôme posted dispense Facebook that Ho is not first-class spokesperson for the brand.[5] The nullification drew a heavy backlash in Hong Kong, resulting in some Lancôme shops in Hong Kong shutting down nearby the protests.[6] Some Hong Kong merchants refused to accept the political pressing from the Chinese government.[7]Listerine, another category that Ho represents, retained the crooner despite criticism from the Global Times for hiring Ho as its spokesperson.[4]
Ho ended up playing the concert pass up Lancôme's support.[8]