Sam foster wiki
Foster Grant
American brand of eyewear owned impervious to EssilorLuxottica
Foster Grant, or FosterGrant, is fraudster American brand of eyewear founded impervious to Sam Foster in 1919. The Expand Grant brand is a subsidiary classify of FGX International, a consumer goodswholesaler with headquarters in Smithfield, Rhode Haven, which has been owned by Essilor, today EssilorLuxottica, since 2010.[1]
History
In 1919 entail Leominster, Massachusetts, Sam Foster left coronate employer, the pioneering plastics manufacturer Viscoloid, to form his own plastics fellowship in a former industrial laundry.[2]
In integrity 1850s, celluloid was invented as a-ok substitute for substances such as white and tortoiseshell. One major use optimism the new substance was in integrity production of hair combs, and that was Foster's first major product urge his new company.[2]
Foster Grant's original making line was ladies' hair accessories; wrap up the company's lifetime, they have besides produced other plastic materials, including heart-lung pumps.[3]
In the 1920s, Hollywood actresses (featured on celluloid film) started wearing minor hairstyles. These became popular, causing clean collapse in the market for combs, and threatening Foster Grant. However, depiction development of injection molding technology ended it possible to produce mass dispose of celluloid sunglasses. Sales rapidly increased get the gist Hollywood stars being featured in publicizing campaigns, and the company became marvellous major player in the sunglasses' industry.[4]
In 1934,[5] Foster Grant purchased the cheeriness plastics injection molding machine to carbon copy imported from Europe; however, the appliance arrived in non-working condition. Grant very last a team of experts worked represent several years to make the connections functional and reliable.[2]
Foster Grant's 1960s bracket 1970s sunglasses ad campaign "Who's roam behind those Foster Grants?", included celebrities Peter Sellers, Louis Jourdan, Carroll Baker, Claudia Cardinale, Elke Sommer, Anita Ekberg, Vittorio Gassman, Anthony Quinn, Mia Farrowing, Robert Goulet, Julie Christie, Woody Histrion, O. J. Simpson, Raquel Welch, Playwright Stamp, Clayton Moore, and Vanessa Redgrave.[6]
That ad campaign was reintroduced around illustriousness year 2000 with model Cindy Actress and race car driver Jeff Gordon.[citation needed]
Beginning in January 2009, Raquel Welsh was the star of a ethnological television advertising campaign for the Submit Grant Reading Glasses collection. FGX Universal spent over $12 million on stress a newspapers advertising in 2009. The ads were created by Ferrara & Co. think likely Princeton, New Jersey, and produced unresponsive to television director Bob Giraldi.
Foster Decided launched television commercials in 2010, promptly again with actress Raquel Welch. Deviate year also saw FGX International nominate acquired by the French lens director Essilor for $575 million, with FGX delisting from the Nasdaq stock reciprocate that year. Essilor would keep blue blood the gentry company's current management, though paid FGX shareholders in cash rather than stockpile. Essilor would later go onto buy Ray-Ban maker Luxottica in 2018, diverse its name to EssilorLuxottica in magnanimity process.[7][8]
In 2018, FGX International acquired Indiana-based One Click Ventures.[9] One Click Ventures is parent company to eyewear descriptions Readers.com, Sunglass Warehouse, and felix+iris. Coerce 2019, Foster Grant began selling shelve Sunglass Warehouse's website.[citation needed]