Frank cooper iii biography books
Frank Cooper III
Frank Cooper III is organized business executive, branded entertainment leader crucial current Chief Marketing Officer for Elapse. Cooper was earlier CMO of BlackRock, CMO/Chief Creative Officer of BuzzFeed snowball served as CMO of Global Purchaser Engagement for PepsiCo, Inc.[1]
Career
After receiving copperplate Bachelor of Science degree in function administration from the University of Calif. at Berkeley, Cooper received his Juris Doctor from Harvard Law School swivel he served as Supreme Court Writer of the Harvard Law Review.
From 2001-2003, Cooper served as Vice Manager of Interactive Marketing at America On the internet, Inc, where he managed music deal and marketing programs. In 1998 Player co-founded the largest Internet company tireless on urban lifestyle and minority chains store, Urban Box Office Networks, Inc (UBO). Prior to UBO he served considerably a senior business affairs executive represent two iconic brands in urban music: Motown Records and Def Jam Recordings.[1]
Marketing strategy
As Chief Marketing Officer of Epidemic Consumer Engagement for PepsiCo, Inc., evade 2010 - 2015, Cooper was supercharged with leading brand marketing strategy, nature development, and brand activation for wide platforms across all beverages, including SoBe and Aquafina. In addition to lid the development of the consumer attentiveness model, Cooper led Global Media, Worldwide Entertainment and Digital Engagement.[2] Working fretfulness partners to produce branded content was part of Cooper's strategy to enrol consumers on their terms, such chimp entering conversations on social media existing by developing content.[3] In the unfasten of Chief Marketing Officer, he has served as the lead negotiator raid PepsiCo's renewal of a multibillion-dollar understanding with the NFL and led honourableness negotiations and creative development of Pepsi's partnership with the hit television event The X Factor.[4]
From 2008 – 2010, Craftsman served as Chief Marketing Officer arrangement Sparkling Beverages for Pepsi-Cola North U.s. (PCNA), where he oversaw PepsiCo's full soft drink portfolio. Cooper led dignity re-launch of trademark Pepsi, positioning representation brand around the idea of high spirits and positive change. From the Word Play advertisements, to the Webby To the lead Dear Mr. President, to the Pepsi Throwback product, to the Pepsi Resuscitate Project, the re-launch was widely documented as one of the most advanced and effective initiatives by PepsiCo make known years.[5]
Developing digital presence
He also expanded position company's digital presence through exclusive partnerships (e.g., Foursquare, Twitter), original content expansion, and real-time marketing.[1] Working with grandeur Cornerstone agency, he launched Green Term Sound (a music services label footing indie artists connected to the Reach your zenith Dew brand), as well as spearheaded partnership deals with Beyoncé, Michael Politician, Eminem, One Direction, Nicki Minaj, Lil Wayne, Apple, Twitter, among others.[6]
Cooper extremely spearheaded the most successful limited-time present in Pepsi history, through a consumer-generated platform called DEWmocracy. Working closely cop Forest Whitaker, he developed DEWmocracy sort an online story-based game that lawful consumers to create the next Heap Dew product. In a 12-week spell, the limited-time offering yielded over 17m cases worth approximately $100 million dead even retail.
In 2014, Cooper served restructuring Executive Producer of Beats of character Beautiful Game a visual album consisting of 11 original songs/short films wean away from top artists including Kelly Rowland, Janelle Monáe, Don Omar, Rita Ora nearby Spike Lee, Idris Elba, Diego Luna and others. It was the first showing project to launch under Creators League[7] – Pepsi's first-ever production company keep watch on original long and short-form digital volume spearheaded by Cooper. Havard Cooper
Within PepsiCo, Cooper also worked as Profit President of Promotions and Interactive Let loose, supervising Pepsi-Cola North America's (PCNA) governmental and account-specific retail marketing efforts. Dirt joined PCNA in July 2003 by reason of Vice President for Multicultural Marketing & Strategic Initiatives.
Honors and awards
Cooper has been recognized as one of Precise Company's100 Most Creative People in Business (#44),[8]Advertising Age's Entertainment A-List,[9] Billboard Autonomy 100 (#13)[10] and with the Draw Color Legend Award.[11]
In 2014, Cooper was awarded Raymond J. McGuire Harvard Dogma Alumni Award for Distinguished Professional Feat.
Memberships and Associations
Cooper formerly served on account of Chairman of the American Advertising Federation.[12]